Vending Blog
Article written by 101Vending 2002...
Remember
the three “Q” ‘s:
- Buy a Quality vending machine….
- At a Quality price…
- Place it on a Quality vending location…
And you’ll
have a quality business.
The first step is to determine which vending
business gives you the best return on your money while
taking the least amount of time. You want a good balance.
Here’s what I mean. Let’s say you find a business that
generates a great amount of money but takes a great deal
of work. Well, anybody can make a lot of money. What
good is the money if you don’t have the time to spend
it? On the other hand, you may find a business that takes
four or more years to earn your money back but little
to no time at all. An example of this might be investment
securities, the stock market etc. That’s a great way
to leverage your time but with slow results, not to mention
high risks.
There are many types
of vending businesses that produce a healthy return on
your money, however some are very labor intensive.
A perfect example of this would be the snack and drink
business. The snack and drink business is a great business.
However, regardless of how good your locations are, there
is just too much work involved to make it worth my time
and effort. Picking up $200.00 at a location that has
a snack and drink machine will take 1 to 1 ½ hours including
drive time. After your 50% food cost, that’s not leaving
much to pay the rest of your expenses.
Let’s
contrast this with another vending business.
Let’s say you own one giant gumball machine. The machine
holds 3500 gumballs. Once that machine sells out, it
will have $875 in it. Don’t go to it until it has sold
80% of the product. It doesn’t matter if it’s a good
location or a bad location. Understand, this is just
an example. How long it takes for a machine to sell out
depends on the amount of customer traffic in the lacerations.
Under normal circumstances, you should be able to service
3 stops per hour. Do the math. Now, that's worth your
time! By the way, gumballs cost around 2 cents and cell
for 25 cents. Pretty good, huh?
Now,
I used two examples that are extreme opposites just to
make a point. Some vending businesses are
simply a much better use of your time than others. Bulk
candy, gumball and similar type vending machines that
have large capacities, are easy to service and are
extremely impressive to the location, give you the best
chance to make the most money with the least amount of
effort. The fact is, the profit margins are much higher
since the food cost is 50% less than snack and drinks,
the capacities of the machines are much greater if you
operate the machines we suggest, and the method of service
is much more efficient. Hey, don’t plop in one gumball
at a time like you would a coke, candy bar or potato chip.
Grab 500 quarters. Lift the lid and poor.
Let’s look at the most
important issues in vending, location, location and location.
The fact is the market in the U.S. is fairly saturated
with machines. If a location allows machines, they probably
have them. If a location doesn’t have machines, they
probably don’t allow them. The question you need to ask
yourself is, “why in the world would they let me in the
location?”, especially if they have vending machines already.
The answer is “if you don’t show them an impressive vending
machine, they probably won’t let you in the door”. This
is why we only operate impressive machines on our local
vending route. Here’s what we’re talking about:
The most impressive
vending machine in the world is the U-Spin
Spacesaver. This merchandiser comes in two different
models. The 4-Spin and the 8-Spin Titanic. Their names
reflect the amount of selections offered to your customer.
No other single merchandiser offers this many selections
of bulk candy, gumball, mints, toys and gum while standing
a mere 10 inches wide. Wow! A location may have a single,
double and a triple selection bulk candy vending machine
and still not offer as many selections as the 8-Spin Titanic.
The three machines may stand 4 feet wide while the 8-Spin
Titanic stands only 10 inches wide. There are other great
machines on the market and most serve a special purpose.
Most vendors that use these machines have simply found
them to land the great locations and dominate the competition.
What
would your rather say when calling on a local restaurant
that has a few bulk candy vending machines?
“Pardon
me, but I don’t suppose you’d want another two or three
selection bulk candy vending machine to help add more
clutter to your locations, would you? -(sarcasm)
Or
“Hello. We provide after-dinner candy services
to many restaurants in town with a vending machine that
offers 8 selections of candies, mints, chocolates, toys
and more, but stands only 10 inches wide. I’d like to
get your opinion on it. Let me bring it in and tell me
what you think about it.” (As you show them a customized
color brochure which we can design for you)
The purpose of this Consultation article
is simply to help you think about the topics that are
most important in order that you may be more qualified
to make the right choices. Most people don’t know what
questions to ask let alone which business to start or
which vending machines to buy. We’re here to help you
with every part of starting your vending business.
Finding Locations--Establishing
Your Vending Route
The three most important
things your vending business requires to be successful
are:
- Location
- Location
- Location
This is paramount to your
success in the vending business.
The best and most economic
way to establish your route is to do it yourself.
If you’re like most people, they want to start a vending
business because they work too many hours already and
want to leverage their time. Having said this, they don’t
want to spend additional time finding locations on their
own and choose to hire an outside source. A qualified
Professional Location Company is just one method you may
choose to have your locations secured in an efficient
manor.
There are several different
methods that can be used. Depending on the type of
vending business you’re growing, you may use any of the
following methods:
- Bulk mailer
- Fax mailer
- Hire location Company (in person)
- Hire location Company (via phone
sales)
- Hire (subcontract) local individual
(friends etc.)
- Do it yourself - door to door or
via telephone (Recommenced)
One important factor
when establishing your vending business is the vending
machine you are presenting to the location. For example:
If you decided to start a bulk candy vending business,
you would want to make sure that you purchase a bulk vending
machine that impresses your potential client. If you
call on a good location that already has machines, you
may want to show them something with multiple selections
like the 8-Spin Titanic. This bulk candy and gumball
vending machine offers 8 selections while only being 10
inches wide. If you were to call on the busiest locations
in town that already have machines, you’ll find getting
in the door of locations to be very effective with this
vending machine. Remember, the most important opinion
is the one of your customer.
When using a Professional
Location Company, make sure you find a company that
isn’t promising you some “too good to be true” story.
If they claim they guarantee some great revenue in each
location or they’ll “replace it for free”, ask them first
how many times and for how long they’ll replace that one
location for free. Also, if they say they’ll do it for
free, they’re either charging too high a price to begin
with or they’re not going to come back out and do it for
free. Understand that the actual locator that does the
job retains half of the locating fees. He or she is independent
and locating companies contract the work out to the locator.
They will not come out for free. The more reasonable
guarantees are the ones that say they’ll replace the location
for half price. Look for lifetime warranties. They can
do this because 100% of the funds go to the actual locator
so he or she is working for the same amount as they were
when the secured the original locations.
The best way to secure great
locations:
- Buy a very impressive machine (Think like your customer.
Your opinion doesn't matter as much has his/her opinion
about the machine)
- Call on the best locations yourself (In person)
- Bring the machine with you (Let the machine do all
the selling. Just ask for their opinion)
Happy Vending! :)
Visit spornsor's site for more vending
machine information at www.101vending.com.
|